Why AI pilots stall at 30% adoption
4 minute read
Most teams buy the tool before they define the job. Three months later a third of the team uses it daily, the rest quietly went back to the old way, and leadership concludes AI 'didn't work here'.
Adoption is a system, not a licence. It needs a named use case per role, content people can actually reuse, a visible champion, and a number you check every month. When those four exist, the same tool that stalled at 30% lands above 80%.
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